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Dash Media
Imagine a web design agency where you get access to a full in-house (and devilishly talented) team to make amendments and whatnot all year round? Dash needed to level up its identity to inspire confidence in their product.
The result needed to feel approachable to smaller businesses while not scaring off any big fish that happen to swim in their pond.
JBELL CREATIVE
What was I thinking?
Pairing a contemporary colour scheme with a bursting typeface and a fun little lemon mascot is a powerful combination that would no doubt position itself somewhere above your average everyday lemonade stand.
The yellow (because lemons) and red felt like a good direction to lean in - thanks McDonalds - the shades themselves, the bright yellow tones feel exotic and cheerful and the muted red sits against it as a strong contrast which works nicely for accessibility purposes but also feels cool and contemporary.
The wide set typeface is called '8 heavy', its curved are packed with personality without becoming too childish. Pairing the core typeface with some additional complimentary typefaces gives the brand a little more depth.
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