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Dash Media
Imagine a web design agency where you get access to a full in-house (and devilishly talented) team to make amendments and whatnot all year round? Dash needed to level up its identity to inspire confidence in their product. The result needed to feel approachable to smaller businesses while not scaring off any big fish that happen to swim in their pond.
JBELL CREATIVE
What was I thinking?
Big bold colours felt like the way to go - they previously used a weak yellow that got washed out on any white background so I needed to tackle that first and move Dash in stronger directions. The triad of colours are confident together make an unmistakable identity.
I chose a typeface that punches with character and confidence while maintaining legibility and not tipping over to being too childish.
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