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DNA Visuals
DNA Visuals build and install LED display screens for productions, advertising and other commercial activities. They wanted their brand to be adaptable to chameleon into whatever setting their screens may be found while being unmistakably them.
JBELL CREATIVE
What was I thinking?
A broad colour palette made sense for the variety of subjects on their screens. I took inspiration from Sci-Fi Film, Tron to build an outlined logo that felt contemporary and recognisable.
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