Lemon Slayed

Pairing a contemporary colour scheme with a bursting typeface and a fun little lemon mascot is a powerful combination that would no doubt position itself somewhere above your average everyday lemonade stand.

The yellow (because lemons) and red felt like a good direction to lean in - thanks McDonalds - the shades themselves, the bright yellow tones feel exotic and cheerful and the muted red sits against it as a strong contrast which works nicely for accessibility purposes but also feels cool and contemporary.

The wide set typeface is called '8 heavy', its curved are packed with personality without becoming too childish.